We are seeking a Senior Marketing Manager (m/f/d) to join our dynamic marketing team. This individual will play a key role in optimizing performance marketing campaigns, identifying efficient marketing channels and contributing to our growth across European markets. The ideal candidate combines a data-driven mindset with creativity and an entrepreneurial spirit to lead marketing initiatives, drive user acquisition and enhance overall campaign performance.

Performance Marketing:

• Plan, execute, and optimize campaigns on platforms like Google, Meta (Facebook/Instagram), and LinkedIn.
• Monitor and analyze performance data using tools like Adjust, Google Analytics, and Mailchimp to ensure CAC goals are met.

Funnel Optimization:

• Collaborate with other departments to gather necessary insights for improving user journeys and conversion funnels.
• Identify and implement strategies to enhance customer acquisition and retention.

Channel Diversification & Analysis:

• Evaluate and optimize additional channels such as TV, Radio, Influencers, Podcasts, and OOH.
• Leverage data analytics to refine strategies and improve ROI.

European Market Expansion:

• Adapt marketing strategies for diverse European audiences and markets.

B2B Lead Generation:

• Support lead generation efforts for our B2B products and potential partnerships.

Technical & CRM Contributions:

• Enhance SEO strategies and website performance (preferred).
• Collaborate with CRM initiatives to improve user engagement and retention.

Strategic Input:

• Provide insights and strategies to refine marketing efforts based on data and market trends.
• Contribute to cross-functional projects with an entrepreneurial and problem-solving mindset.

• Proven experience in performance marketing with expertise in tools like Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficient in analytics and marketing tools such as Adjust, Google Analytics, and Mailchimp.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Familiarity with SEO, website optimization and CRM tools is a plus.
• Experience managing diverse marketing channels, including TV, Radio, Influencers and Podcasts.
• Demonstrated ability to work independently and collaborate across departments.
• Entrepreneurial mindset with a proactive approach to problem-solving and exploring new opportunities.
• Fluent in German and English

• #shapingryd is one of our values, as we believe that transforming from Start-up to Scaleup can only be achieved together.
• We trust that #bettertogether can only be achieved by you taking ownership from day one.
• We want to have our employees with us for the long haul. You get a permanent employment contract, competitive salary and a company pension scheme. 
• As a Ryder, you work flexibly from home up to three days a week and enjoy two team days in the Munich office (S-Bahn Donnersberger Brücke). 
• Professional onboarding package and buddies: From day one, you will be part of our monthly onboarding and buddy programme. Special: In addition to a buddy from the team, you will get to know a buddy from another area of the company on your first day, which will make it easier for you to get started with us.
• The professional and personal development of our Ryders matters to us. We recognise potential and enhance it. Join us and write your own success story.
• Never Stop Learning! You will get a training budget per year that you can freely allocate to our professional development.
• You want to work from anywhere for a change? With RydFlex you can work abroad for upto 6 weeks anywhere within the EU.

Alexandra Wechslberger
Recruiting Manager

ryd GmbH | Landsberger Str. 94 | 80339 Munich, Germany | 
ryd.one |